Training & Coaching

Your reps are making calls.
They’re not booking meetings.

We fix that. Cold Calling Training & Coaching built for MENA buyers — real scripts, live roleplay, call review, and accountability. Average close rate goes from 11% to 28% within 30 days.

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More Meetings
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Avg Close Rate
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Connect Rate
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Time to Results
Start Training
Seconds 0–5
The Opening
One sentence. Immediate relevance. The prospect decides in 5 seconds whether to stay or hang up. We train reps to own this window with precision — not a greeting, a hook.
→ Trained until automatic
Seconds 5–30
Gatekeeper Navigation
If a gatekeeper answers, the rep uses a direct, confident approach that doesn't beg for access. We have a specific framework for every gatekeeper pattern we've seen in MENA markets.
→ Playbook for every scenario
First 2 Minutes
Conversation, Not Pitch
We remove scripted pitching entirely. Reps ask a single diagnostic question that uncovers whether there's a real problem worth solving — and then listen. The prospect does most of the talking.
→ Question-led framework
When It Gets Difficult
Objection Handling
"Send me an email." "We're not interested." "Call me next quarter." Every MENA-specific objection in our playbook has a trained response that keeps the conversation alive without being pushy.
→ Full objection playbook
The Close
Locking the Next Step
Every qualifying call ends with a specific commitment — a date, a time, a confirmed meeting. Not "I'll follow up." Not "let me know." A locked next step before the rep hangs up.
→ Close attempt on every call
What This Is

Not a workshop. A system.

Most sales training gives reps a script and sends them back to the phones. We don't. We diagnose exactly where calls break down, build a framework around your product and your market, then train your team on it through live calls and recorded sessions — until the numbers change.

This is an operational engagement. We are embedded in your team's calling process — not sitting in a conference room delivering slides.

The Situation

What we hear from every team
before they call us.

If any of these sound familiar, your team doesn't have a motivation problem. They have a system problem.

Calls get answered, conversations don't happen. Reps reach the prospect, say something generic, and get cut off within 20 seconds.
Gatekeepers block everything. Your team has no framework for getting past the person who answers — so most calls end there.
Objections kill the call. When a prospect says "send me an email" or "we're not interested," the rep folds and hangs up.
No meetings, despite the dials. High call volume, low conversion. Reps are busy but not productive.
The script sounds like a script. Reps read off a page. Prospects can tell. The conversation never feels real.
You can't tell what's going wrong. No call recordings reviewed. No rep-level data. No accountability structure.
What We Do

Exactly what happens
when you engage us.

This is the operational reality of the engagement — not a list of capabilities.

01
Call Structure Design
We build a call structure specific to your product, your ICP, and the way MENA buyers make decisions. No borrowed Western frameworks. No generic scripts.
02
Opening Techniques
The first 15 seconds determine everything. We train reps on openers that create instant relevance — not openers that beg for permission to talk.
03
Gatekeeper Navigation
Direct, respectful, and effective approaches to getting to the decision-maker — without lying, without begging, and without sounding like a cold caller.
04
Objection Handling Frameworks
A complete playbook of the real objections your team faces — built from actual call data — with trained responses that keep the conversation alive.
05
Live Call Simulations
Roleplay sessions where we act as the prospect — including interruptions, objections, and hostile responses. Reps practice until the framework becomes instinct.
06
Live Coaching & Shadowing
We listen to actual calls in real time. Coaching happens immediately after — not in a weekly review. The feedback loop is tight by design.
07
Natural Conversation Building
We remove the dependency on scripts entirely. The goal is a rep who understands the logic of the conversation — not one who reads from a page.
08
Performance Tracking
Dials, connects, conversations, meetings, close rates — tracked per rep, per week. You can see exactly what's improving and who needs more work.
The Engagement

How the first 30 days run.

A clear sequence. No ambiguity about what happens when.

Week 1
Diagnosis
We listen to call recordings, review current scripts, and map where conversations break down. We identify the exact gaps before building anything.
Week 2
Framework Build
Custom call structure, opening sequences, objection playbook, and gatekeeper navigation — all built for your market and your product. Delivered to the team.
Week 3+
Training & Live Coaching
Roleplay sessions, live call shadowing, and recorded call reviews. Reps get individual feedback. The system gets refined based on real call data.
Ongoing
Tracking & Iteration
Weekly performance reports per rep. Metrics tracked continuously. We adjust the playbook as the data shows what's working and what isn't.
The Impact

What changes when the training sticks.

These are outcomes we can point to — not marketing claims.

3× More meetings per rep per month
The same number of dials, with a framework that converts. Reps who were booking 4 meetings a month start booking 12.
11→28% Close rate improvement
Average across MENA teams trained in the programme. Measured over the first 30 days of implementation.
62% Connect rate on cold calls
When reps know exactly what to say in the first 15 seconds, prospects stay on the line. Conversations happen instead of instant hang-ups.
$480K Pipeline value within 6 months
Up from $160K. When close rates improve and meetings triple, pipeline compounds quickly. The maths is straightforward.
100% Reps with individual coaching notes
Every rep gets specific feedback tied to their actual calls — not generic advice. Each person knows exactly what to work on next.
+158% Revenue growth within 6 months
Across accounts where the full engagement was completed. Infrastructure compounds. Reps who are trained keep improving without additional investment.
Before & After

What changes when you train with us.

The difference is measurable within 3 weeks. These are the specific behaviours that shift.

╳ Before Training
✕ No opening framework — reps improvise every time
✕ Silence when objections come up
✕ Calls end with "I'll send you an email"
✕ No consistent close attempt on any call
✕ Manager has no visibility into what's happening
✕ 11% average close rate
✓ After Training
✓ Strong opening, immediate relevance, prospect stays on the line
✓ Playbook response to every objection, conversation continues
✓ Next step locked before hanging up
✓ Consistent close attempt on every qualifying call
✓ Weekly call recording reviews per rep with specific feedback
✓ 28% average close rate
Before
11% Close Rate
4 Meetings / mo
24% Connect Rate
After
28% Close Rate
12+ Meetings / mo
62% Connect Rate
Timeline

When results typically start showing.

Days 1–7
Diagnosis complete. Framework drafted.
Call gaps identified. Playbook in progress. Team briefed on what's changing and why.
Days 8–14
Framework delivered. First roleplay sessions complete.
Reps have the call structure, objection playbook, and have been through the first live simulations. Some begin applying it immediately.
Days 15–30
First measurable improvements visible.
Meeting conversion rate begins rising. Call recordings reviewed weekly. Individual coaching notes per rep. Most clients see a 40–60% improvement in meeting rate within this window.
Month 2+
System is self-reinforcing.
Reps are coaching each other. Playbook is being updated from live data. Close rates stabilise at the new level. The framework belongs to the team — not just to us.
Risk & Accountability

What happens if it doesn’t work.

We track everything. If the numbers aren’t moving in the right direction, you’ll know before we do — because you have the same data we do.

Full Transparency
You receive weekly performance reports per rep — dials, connects, conversations, meetings, close rates. Nothing is hidden. If a rep isn't improving, that's visible and addressed directly.
No Idle Deliverables
We don't hand over a document and disappear. The engagement is active. We stay embedded until results are confirmed and the team is operating independently.
Honest Assessment
If a rep is underperforming due to factors outside the training — attitude, effort, fit — we'll tell you directly. The goal is results, not protecting the relationship with false reassurance.
Who This Is For

This engagement works when
the following is true.

We work best with companies that have real intent to change how their teams operate — not just get a training box checked.

Companies with SDR or inside sales teams
Teams making outbound calls who aren't converting at the rate the business needs. The infrastructure exists — the system doesn't.
Founder-led sales teams
Founders who close well but can't transfer that skill to a team. We build the system that makes it replicable without you on every call.
Teams relying on cold calling but not converting
High dial volume, low meeting rate. The activity is there. The methodology isn't. That's fixable.
Companies entering new MENA markets
Teams moving into Saudi Arabia, UAE, or other GCC markets who need a calling approach built for those buyers — not a translated Western script.
Start the Engagement

Tell us about your team.
We’ll tell you what’s fixable.

No pitch. No proposals until we understand the situation. Fill in the form and we’ll set up a direct conversation.

✉Marhaba@Leadom.co
☎+962 79 518 7141
⊙Amman, Jordan · Cairo, Egypt

Your team doesn’t need more dials. They need a system that converts.
That’s what this is.