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04 · The discipline

The cold-calling program built for
MENA.

Scripts in Arabic and English. Roleplay against real objections from real Saudi, UAE, Egyptian, and Jordanian buyers. Measured outcomes, not certificates.

The trainer

Mohammad Al Hajj Khalil — built this discipline by running it.

Mohammad Al Hajj Khalil, Leadom trainer
CPSP™ · NASP Certified

Ten years on the phone. Eight in MENA.

Mohammad has placed over forty thousand cold calls across nine Arabic-speaking markets. He has trained SDR teams at fintech, SaaS, and edtech companies across Jordan, Saudi Arabia, the UAE, and Egypt. The program he teaches is the program he ran — script tested in the field, objections handled in the room, scoring rubric used on his own team's calls before any client saw it.

28%
Cold call to meeting conversion after the 90-day program.
11%
Industry average MENA cold-call conversion before training.
Begin

Build the revenue department your team runs on.

One conversation. We listen first. If we're not the right fit, we'll tell you.